We aim to work in the space between business consulting at one extreme and life coaching at the other.

Mentoring is often most effective when it is non-directive: in other words, when the mentor uses open questions to encourage the entrepreneur to think creatively and form their own conclusions.

However, we also recognise that experience is part of our mentors' value, and there will be occasions when the mentor directly imparts information, opinion and experience.

Mentoring is:

Mentoring is not:

Mentoring can happen face-to-face, over the telephone or by email. Sessions may be as frequent or as occasional as both parties feel is appropriate, and may last as long as both parties agree.